Lee & Associates is getting a fresh new look from the first time in its 37-year history. The firm has been in expansion roads for the last several years, and is now following up that growth with a new look. The rebranding also includes updated social media profiles and a web site that will enhance the firm's digital presence. The new look officially launched last month.

“This seemed like a logical time to take this step. We have not always had the proper format to explain our size and scale,” Jeff Rinkov, CEO of Lee & Associates, tells GlobeSt.com. “We have now reached a size and scale that is really formidable while recognizing that we still have room to grow and goals and objectives around that growth. We wanted to have a brand and branding platform that was able to represent that.”

The new logo is not a drastic change, but more of a modernization of the original logo. “This is a freshening of our identity, and it reflects where we are as a company now with a new web presence and social media presence, a number of new locations and what we believe will be further geographic expansion over the next 3 to 5 years,” says Rinkov. “The branding was important because we felt like our look and the way that we represent ourselves needed a moderate re-freshening. It has been a huge enhancement for us. It has helped us achieve a level of enthusiasm.”