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Lee Follows Up Expansion With Rebrand

Lee & Associates rebrands its logo for the first time in the firm's 35-year history, along with a new website.

By Kelsi Maree Borland | kelsimareeborland | Updated on June 20, 2017

Jeff Rinkov Jeff Rinkov is the CEO of Lee & Associates.

Lee & Associates is getting a fresh new look from the first time in its 37-year history. The firm has been in expansion roads for the last several years, and is now following up that growth with a new look. The rebranding also includes updated social media profiles and a web site that will enhance the firm’s digital presence. The new look officially launched last month.

“This seemed like a logical time to take this step. We have not always had the proper format to explain our size and scale,” Jeff Rinkov, CEO of Lee & Associates, tells GlobeSt.com. “We have now reached a size and scale that is really formidable while recognizing that we still have room to grow and goals and objectives around that growth. We wanted to have a brand and branding platform that was able to represent that.”

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