GlobeSt.com: What has sales velocity been like this year, and what do you predict for the remainder of the year?

Goldfarb: Since the beginning of the year, the Southeast Multifamily Advisory Group has closed $1.3 billion, representing 81 transactions across eight states. Based on our pipeline and historical trends, we're projected to close around $4 billion, representing a total of 225 to 250 transactions.

GlobeSt.com: What differentiates your team from other companies?

Goldfarb: Our platform has been self-coined “the smooth continuum.” All of our brokers share in a predetermined eight-state region combined top-line revenue amount with limited rank and file deviation, meaning, we are not master-and-servant model, like traditional brokerage shops. As such, our clients do not suffer from a broker's self-serving internal motivations nor the reliance on any single member of our team.

ATLANTA—Cushman & Wakefield's Atlanta office acquired local multifamily investment sales firm Multi Housing Advisors just over a year ago. The merger created a mega multifamily brokerage platform in the Southeast US.

GlobeSt.com caught up with Josh Goldfarb, founder of MHA, to discuss how that merger has impacted sales and what's next for the merged firm in part two of this exclusive interview. You can still read part one: Confessions of Brokerage Merger Challenges.

GlobeSt.com: Do you intend to keep the bulk of your business in the Southeast?

Goldfarb: We have the most market share—listings and closings—in the Southeast eight-state region and have no intention of giving up the ownership or momentum it brings. As a national co-leader along with Marc Robinson, vice chair and former business partner in Multi Housing Advisors, the initiative is to bring the Cushman & Wakefield Southeast Multifamily Advisory Group culture and presence to other regions of the United States.

GlobeSt.com: What has sales velocity been like this year, and what do you predict for the remainder of the year?

Goldfarb: Since the beginning of the year, the Southeast Multifamily Advisory Group has closed $1.3 billion, representing 81 transactions across eight states. Based on our pipeline and historical trends, we're projected to close around $4 billion, representing a total of 225 to 250 transactions.

GlobeSt.com: What differentiates your team from other companies?

Goldfarb: Our platform has been self-coined “the smooth continuum.” All of our brokers share in a predetermined eight-state region combined top-line revenue amount with limited rank and file deviation, meaning, we are not master-and-servant model, like traditional brokerage shops. As such, our clients do not suffer from a broker's self-serving internal motivations nor the reliance on any single member of our team.