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SAN DIEGO—Retail and neighborhood shopping centers are shifting more into restaurant and service-driven tenants, and boutique and higher-end specialty fitness is making a big push here as well, Regency Centers leasing agent Chris Sanchez tells GlobeSt.com. The firm recently added three new tenants to its property, the HUB Hillcrest Market: Whistling Duck Tavern, an industrial-chic spot highlighting chef-driven Asian-fusion fare and craft brews, which opened in April; Rolled Up, a hip and casual eatery for burrito-sized sushi rolls served with zesty dipping sauces, set to open this month; and CycleBar, a premium indoor-cycling studio, which opened in June.

We spoke with Sanchez about the property and new types of retail tenants entering the San Diego market.

GlobeSt.com: What attracts tenants to the HUB Hillcrest Market?

Sanchez: The HUB Hillcrest Market is anchored by two dominant grocery stores in Trader Joe's and Ralphs. These grocers are accompanied by better food/restaurant options, fitness studios, beauty services and your daily needs providers that round out the draw to the HUB.

GlobeSt.com: What types of retail tenants are becoming interested in the San Diego market that perhaps weren't a few years ago?

Sanchez: Retail and neighbor shopping centers of this category are really shifting into more restaurant and service driven tenants. Boutique fitness or higher end specialty fitness is making a big push in San Diego as well.

GlobeSt.com: In what other San Diego markets besides Hillcrest do you see growing demand for retail of this type?

Sanchez: In the shopping-center market segment, we continue to see fast-casual restaurants and fitness tenants to be the most active in San Diego.

GlobeSt.com: What else should our readers know about the HUB Hillcrest Market?

Sanchez: After Regency Centers acquired the shopping center in 2013, the HUB Hillcrest Market went under a major renovation that brought bold artwork, a fresh color palette and more relevant tenants to the shopping center. The goal was to create a unique line-up of restaurants and different offerings that you wouldn't find at your traditional grocery anchored shopping center. I think the residents are just now beginning to experience the fruits of Regency Centers' labor over the last few years.

The HUB Hillcrest Market is part of the Uptown District, which is a true mixed-used development with residential units above retail on Cleveland Ave. and office tenants on the second floor of our retail buildings. Also note the walkability of the shopping center with the access bridge across Washington Ave. to the adjacent residential neighborhood.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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