Photo of Mary Beth Kuzmanovich The healthcare employee is “a large target market, and it’s a very captive market,” says Kuzmanovich.

CHARLOTTE, NC—The retail-ization of healthcare space has gotten a great deal of attention in the past few years, as the evolving sector has sought to bring patient services to a more convenient setting. However, a new report from Colliers International makes it clear that there’s another way in which the worlds of retail and healthcare overlap: the increasing presence, and sophistication, of foodservice and other categories in hospital campuses.

In a way, this is not a new story. Two or three generations ago, it wasn’t uncommon to see gift shops staffed by volunteers on the ground floors of hospitals. Gift shops have hardly gone away, but these days they’re run by operators such as Carrollton, TX-based Lori’s Gifts. And the cafeterias of old have given way to national foodservice brands including Starbucks, Au Bon Pain and Panera Bread, to name the three largest in the hospital space.

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