MIAMI—Rental prices in Florida creep up in the summer months and many tenants are looking for the next best deal. Tenant retention has never been more vital, despite the rising multifamily rents.

GlobeSt.com caught up with Kristen Gucwa, executive vice president of marketing Richman Group Development Corporation, to get some insights into stemming the multifamily churn in part two of this exclusive interview. In part one, she shared the importance of a sense of community to renters and the reality of high moving prices.

Ultimately, though, the convenience factor may drive many tenants to stay put. And that is not something apartment building owners can do much about. Gucwa tells GlobeSt.com being within walking distance to place of work, family, entertainment is important for many renters. This may be especially true of the Millennial generation.