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IRVINE, CA—Focusing on the benefits to customers of the collaboration and innovation possibilities that exist when you're next to the talent and resources of a world-renowned university is one way Irvine Co. Office Properties markets its University Research Park here, the firm's EVP Steve Case tells GlobeSt.com. Digital Map Products Inc. recently signed a 22,000-square-foot lease to move its headquarters to University Research Park, which is next to UC Irvine, in late fall.
This area of Orange County is one of the region's tightest and most tech-focused submarkets. We spoke with Case about the challenges of marketing a research park to potential tenants and how it differs from marketing other types of office properties.
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GlobeSt.com: How does University Research Park differ from other OC-based Irvine Co. properties?
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
