How to Market a Research Park

Case: “We’re also focused on highlighting the reinvestment that is underway, which includes the addition of Irvine Co.’s signature amenity, the Commons, large outdoor Wi-Fi-enabled living rooms, sun decks, alfresco dining, built-in barbecues and more that encourage collaboration and give employees a place to innovate or simply relax.”

IRVINE, CA—Focusing on the benefits to customers of the collaboration and innovation possibilities that exist when you’re next to the talent and resources of a world-renowned university is one way Irvine Co. Office Properties markets its University Research Park here, the firm’s EVP Steve Case tells GlobeSt.com. Digital Map Products Inc. recently signed a 22,000-square-foot lease to move its headquarters to University Research Park, which is next to UC Irvine, in late fall.