ATLANTA—Baby Boomers have become an under-the-radar renter demographic. What's different about catering multifamily housing offerings to them?
Steven DeFrancis, CEO of Cortland Partners, has some insights. He shares with us in part two of this exclusive interview. You can still read part one: Is the Apartment Bubble Real?
According to DeFrancis, the primary difference centers around our amenity offerings, community and home design, and leasing process. In terms of amenities, he tells GlobeSt.com, Baby Boomers are very social and will use the entire community as their “home,” not just their physical apartment.
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