ATLANTA—Shopping centers across the country are struggling. In fact, 25% are predicted to close by 2022, according to Credit Suisse.
Where are they going wrong? What can landlords do? Cary Beale, senior vice president of Retail Agency Leasing at Franklin Street, sounds off in this exclusive interview.
You can still read parts one and two of this series: Two Questions Landlords Should Ask Retailers Before Signing a Lease and Two more Questions Landlords Should Ask Retailers Before Singing a Lease.
“Shopping centers do not become successful from individual deals with tenants,” Beale says. “Now more than ever, a holistic experience across all the stores affects the return on investment.”
As Beale sees it, the biggest mistake landlords make is they don't look at how the tenants impact the shopping center. Balance is important.
“Overutilizing high-use tenants in shopping centers is a common mistake,” he says. “A landlord might build too many restaurants that have too few parking spaces, leading to frustrated customers and a loss in revenue.”
The ideal shopping center, he argues, leverages a healthy mix of entertainment and exciting new restaurant concepts. Amenities like a movie theater or arcades have become essential, while dining has shifted from franchise-heavy offering to more unique, chef-driven experiences.
“Celebrity chefs and local farm-to-table options have also been making waves in the market,” he says. “As e-commerce and shifting consumer trends continue to pressure malls and shopping centers to adapt, it is more important than ever to find retail tenants that fit the complete vision for the shopping center.”
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