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"Generation Rent" Creates Opportunities in Suburbs

Luxury apartments that attract affluent millennials generate headlines, but most from this generation will stay in the suburbs, and fuel demand for affordable apartments.

By Brian J. Rogal | brianjrogal | Updated on September 11, 2017

chi-brookhill (3) Brook Hill, a 408-unit community in Westmont, IL, was just bought for $76 million by Redwood Capital Group.

CHICAGO—Glittering new luxury apartment towers dot the urban cores of many US metro areas, but the suburban outskirts contain a lot of modest workforce housing that quietly generates solid returns. Redwood Capital Group, LLC, a Chicago-based multi-family investment firm, has become a big player in class B suburban properties, and the firm’s leaders say that although it does not produce headlines, the niche has tremendous long-term potential.

Redwood recently closed two of these acquisitions totaling more than $101 million and encompassing 630 units. The properties, located in Westmont, IL and Raleigh, NC, were both acquired in June 2017. Headed by partners David Carlson and Mark Isaacson, Redwood now owns and operates approximately 35 apartment properties totaling 11,000 units valued at about $1.2 billion.

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