PORTLAND, OR—“Where are the early adopters” in smart-home technology, IOTAS Inc. founder and CEO Sce Pike asks in a blog posting on the origins of her company, which provides smart-home solutions specifically for rental properties. “Not the uber-geeks and DIY tinkerers, but the ones who would use, provide feedback on, and refine this technology for the mass majority?”
Pike answers her own question: “The typical age group for early adopters is 18-35, which fits the Millennial demographic. With this group, home ownership was only at 35%, since most of them were renting.”
In a special presentation on the second day of RealShare Apartments, scheduled for Oct. 18 and 19 at the Westin Bonaventure in Los Angeles, Pike will provide insights into the ways that smart-home features can mean a value-add for multifamily owners and operators, not merely their tenants. Here to set the stage for Pike's discussion is Matt Greene, VP of marketing for Portland, OR-based IOTAS.
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Paul Bubny
Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.
