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Numbers Show Brick-and-Mortar Is Actually Beating Ecommerce

According to research from CBRE, brick-and-mortar retailers with an omni-channel platform are outperforming ecommerce-only retailers.

By Kelsi Maree Borland | kelsimareeborland | Updated on September 26, 2017

Jeff Moore Jeff Moore is a senior managing director and heads retail services for Southern California at CBRE.

Brick-and-mortar retailers with an online presence are outperforming ecommerce retailers. According to research from CBRE, the impacts of ecommerce sales are “vastly overrated.” The report shoes that 90% of retail sales occur in physical stores, and when it comes to ecommerce sales, 50% are from brick-and-mortar brands. Ecommerce sales today account for only 9% of total sales, and in the next five years, ecommerce sales won’t count for more than 15% of overall sales. To find out more, we sat down with Jeff Moore, senior managing director at CBRE, for an exclusive interview to discuss the success of omni-channel retailers in the market.

GlobeSt.com: Why are omni-channel platforms so successful?

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