CHICAGO—For multifamily operators, online reputation management has never been more important. Apartment shoppers scour sites like Yelp and Google to see what current residents think of a community. They also want to see how a community responds to critical feedback and how responsive they are to the needs of residents.
GlobeSt.com recently caught up with Kim Morgan, marketing manager for the Oak Brook, IL-based owner and operator JVM Realty. A vocal advocate of the benefits of ORM, Morgan discussed the common mistakes operators make in their online responses, the value that less-than-positive feedback can provide and emerging trends in the practice.
How important is online reputation management in today's multifamily industry?
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