GlobeSt.com: Which sources should companies rely on for their technology education and information?

Babcock: Access to accurate and timely information, whether in the midst of trying to solve a technology misstep or gain a better understanding of what to buy, is critical.

Among the best sources of insight:

• The technology firm's existing customers—In advance of any purchase, request the names of people and companies who are most like yours or who are seeking a similar outcome. When talking with references, ask open-ended questions as well as those that have a narrow focus. What went well? What surprised you about the engagement? How were any missteps handled? That last question is particularly important because it can provide information about the vendor's ability to respond quickly and work toward a resolution when issues arise.
• Vendor case studies—Ask vendors to provide case studies that are relevant to your business. What were they looking to accomplish? What were their results? Be sure to note the specific solutions implemented, delivery times, project-planning information and outcomes.
• Industry trade associations—Solicit information and seek answers from members of organizations in your industry. Leverage your network within well-regarded trade groups like ICSC, ULI, and SIOR.

GlobeSt.com: Which sources should they avoid or at least be skeptical about following?

Babcock: While online reviews might be important for selecting a restaurant, they are not as credible when selecting a technology vendor. Many reviews are written or influenced by people who have a vested interest in the product or company.

GlobeSt.com: What else should our readers know about recovering from technology mistakes?

Babcock: Mistakes are inevitable, but it's imperative to take risks, embrace mistakes and turn them into opportunities. Be prepared to “fail fast” so you can avoid spending good money after bad.