Brookfield Stresses Hospitality With New Partnership

Convene will operate in Brookfield’s DTLA portfolio.

Office owner Brookfield Properties has formed a new partnership with New York-based Convene, a work services platform, to enhance its hospitality offerings. The services will be offered for office tenants in the firm’s Downtown Los Angeles portfolio. Unlike other co-working and service-based office providers, Convene partners directly with landlords to provide hospitality services to existing portfolios. This is the company’s debut in the L.A. market.

“We believe that all tenants, whether a non-traditional tenant or a law firm, are interested in the same thing, which is an ever-changing environment that allows them to make the 9 to 5 more interesting,” Bert Dezzutti, Western Division EVP at Brookfield Property Partners, tells GlobeSt.com. “It is also about interesting events and activities. In the way that the hospitality industry has had to be on the cutting edge of what the experiences are that people want to enjoy, we’ve learned from that industry and we have taken the customer service aspect to it. We also have learned how hospitality connects to its customers.”