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CRE Vets Launch New Industrial Value-Add Company

Eric Ruehle and Adam Deierling launch West Harbor Capital, an industrial investment firm focused on value-add opportunities in Southern California.

By Kelsi Maree Borland | kelsimareeborland | Updated on September 29, 2017

Industrial veterans Eric Ruehle and Adam Deierling are striking while the industrial demand is hot. The duo has launched West Harbor Capital, a new industrial investment firm that will focus on value-add opportunities in the Southern California markets. Ruehle and Deierling, formerly of Sitex Group and Black Creek Capital, respectively, have a combined three decades of experience in the real estate market, and plan to leverage their deep relationships to find big success in the highly competitive SoCal industrial market.

“We felt like there was an opportunity in the market, in both the ecommerce marketplace and the overall industrial sector,” Ruehle tells GlobeSt.com. “Given our background, we are confident this is a good time to capitalize on the activity in the industrial sector.”

The growth of ecommerce hasn’t only created demand but also an opportunity to redevelop dated manufacturing buildings into distribution centers. For that reason, West Harbor will focus on infill vintage properties and redevelop them to accommodate the demand from today’s users. “We are really focusing on value-add,” Deierling tells GlobeSt.com. “As ecommerce continues developing as an integral part of the industrial market industrial real estate will continue transforming into a platform for companies to service rooftops and expand their businesses.”

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