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The Art of Luring Tenants

In the competitive market of New York office rentals, ABS Partners Real Estate is focusing on modern art to distinguish its services.

By Betsy Kim | Betsy Kim | Updated on October 02, 2017

Marela Zacarias art in 915 Broadway lobby

NEW YORK CITY – As now even green sidewalk sheds are being replaced with decorative scaffolding, property managers continue to emphasize real estate aesthetics. In the competitive market of New York office rentals, ABS Partners Real Estate is focusing on modern art to distinguish its services. The commercial real estate firm has hired art advisory firm Art Assets to curate an art installation in the 20-story Flatiron District office building at 915 Broadway.

“Competition is fiercer than ever in trying to lure and keep tenants,” says ABS Partners managing director, Alex Kaskel.

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