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Landlords Look to Rooftops for Additional Revenue

For landlords with well-located buildings, rooftop signage and billboards are creating an additional source of revenue.

By Kelsi Maree Borland | kelsimareeborland | Updated on October 05, 2017

Izzy Eichenstein Izzy Eichenstein

Landlords are looking up for additional revenue streams—up on the rooftop, that is. Rooftop signage has dramatically increased in popularity as landlords look for ways to maximize cash flow. For owners with well-located buildings, the additional income can be significant. We sat down with CBRE VP Izzy Eichenstein, who recently completed a rooftop signage deal at an industrial facility near LAX, for an exclusive interview to talk about why rooftop signage is becoming more popular, how the deals are structured and what landlords need to know before signing a rooftop signage deal.

GlobeSt.com: How does rooftop signage create an additional revenue stream?

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