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Demographics Are Driving Retail Design

To compete with ecommerce, retail developers and designers are looking to the surrounding market demographics to curate a center that will drive traffic.

By Kelsi Maree Borland | kelsimareeborland | Updated on October 09, 2017

Greg Lyon Greg Lyon is an owner, design director and principal at Nadel Architects.

The retail market is changing. This year alone, we have seen major announcements, like Amazon‘s purchase of Whole Foods, that will surely bring more change to the industry. Ecommerce is the biggest driver of change in the retail sector, but demographic shifts, aging millennials and multiculturalism have also had an enormous impact on retail center development and tenant mixes. Obviously, investors are responding to these changes by developing new strategies, but architects are also approaching retail design differently. Today, successful retail environments create a sense of place and drive people out of their homes to gathering spaces. We sat down with Greg Lyon, owner and design director at Nadel Architects, to talk about retail design and how he is responding to the disruption.

GlobeSt.com: How have you changed your approach to retail design in response to all of the disruption in the retail industry?

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