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11 Times Square NEW YORK CITY—For people who literally love to be in the thick of things, Times Square is adding another tourist attraction. International entertainment operator Parques Reunidos plans to open an entertainment center where visitors will be able to live out the scenes when the plot thickens at some of Lionsgate’s most popular and top-grossing films. Fans wanting literally more drama in their lives will be able to join The Hunger Games, and in person add to the trilogy in the dystopian Chicago of Divergent.
SJP recently signed a lease with Parques Reunidos for the opening of “Lionsgate Entertainment City” as the anchor tenant to bring visitors to the over 1.1 million-square-foot commercial tower at 11 Times Square, which is owned by SJP in partnership with PGIM and Norgest Bank.
Following an agreement reached last November, Parques Reunidos will develop New York City’s first entertainment center of this kind. It brings role play of Lionsgate films and television programming to a whole new level. Spanning 45,000 square feet and three floors, perhaps resembling a Disneyland on steroids—and for grown-ups, the center will feature more than a dozen ongoing activities including a training course, climbing wall, a 4D flying center connecting length, depth, height and time, a Mad Men themed dining room and lounge, a John Wick: Chapter Two shooting ride, and a Nerve VR motorcycle experience. Parques Reunidos is also planning retail.
The build-out is estimated to take two years and to cost approximately $30 million. The opening is scheduled for August 2019.
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