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Why Entertainment Marries so Well With Retail

Consumers have come to expect high-quality design and showmanship, which puts pressure on retail owners and developers to find new ways to deliver, Outside the Lines' J. Wickham Zimmerman tells GlobeSt.com.

By Carrie Rossenfeld | carrierossenfeld | Updated on October 10, 2017

Zimmerman: “To satisfy evolving customer desires, today’s developers are increasingly integrating large public spaces into retail projects that feature entertainment attractions such as water features, shows, interactive lighting and/or themed environments.”

NEWPORT BEACH, CA—Consumers have come to expect high-quality design and showmanship at retail, which puts pressure on retail owners and developers to find new ways to deliver, Outside the Lines Inc.‘s CEO J. Wickham Zimmerman tells GlobeSt.com. The Newport Beach, CA-based design-build construction company specializes in creating one-of-a-kind water features, rockwork and themed environments, and it recently completed a consulting project on the $90-million highly complex renovation of the historic 83-year-old spectacular Main Fountain Garden at Philadelphia’s Longwood Gardens.

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