ANAHEIM, CA—Sophisticated fitness-center operators that are expanding today are utilizing a variety of analytics for site selection in order to get the best locations for their brand, Cushman & Wakefield senior director Chad Iafrate, CCIM, tells GlobeSt.com. Iafrate Chuze recently represented Chuze Fitness in a lease transaction for a neighborhood shopping center at the intersection of Beach Blvd. and Lincoln Ave. in southwest Anaheim to open a new, 44,800-square-foot health club. GlobeSt.com has learned that the owner of the property is Sterik Buena Park LP.
Located at 135 Beach Blvd., the expanding health club is expected to open early next year and will serve as the center's co-anchor along with Walmart Neighborhood Market. In a prepared statement, Iafrate said, “Chuze Fitness continues to expand actively in Southern California and across the Western region.”
We spoke with Iafrate about how fitness operators determine the types of fitness centers that will work in each location and how the chains strategize to get the best locations for their brand.
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
