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How Fitness Centers Fit in Today's Retail Environment

Sophisticated fitness-center operators that are expanding today are utilizing a variety of analytics for site selection in order to get the best locations for their brand, C&W's Chad Iafrate tells GlobeSt.com.

By Carrie Rossenfeld | carrierossenfeld | Updated on October 16, 2017

Chad Iafrate Iafrate: “The large-format health clubs are truly anchor tenants and can generate as much foot traffic as a grocery anchor.”

ANAHEIM, CA—Sophisticated fitness-center operators that are expanding today are utilizing a variety of analytics for site selection in order to get the best locations for their brand, Cushman & Wakefield senior director Chad Iafrate, CCIM, tells GlobeSt.com. Iafrate Chuze recently represented Chuze Fitness in a lease transaction for a neighborhood shopping center at the intersection of Beach Blvd. and Lincoln Ave. in southwest Anaheim to open a new, 44,800-square-foot health club. GlobeSt.com has learned that the owner of the property is Sterik Buena Park LP.

Located at 135 Beach Blvd., the expanding health club is expected to open early next year and will serve as the center’s co-anchor along with Walmart Neighborhood Market. In a prepared statement, Iafrate said, “Chuze Fitness continues to expand actively in Southern California and across the Western region.”

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