“It is vital to have a crisis communication plan.” That is according to Brent Feigenbaum, managing director of marketing communication at Hunt Mortgage Group. In the exclusive commentary below, he says that while crisis communications are situational, it is key to have a plan before an event occurs to establish certain protocols including a crisis committee represented by various departments within the organization.
The views expressed in the column below are Feigenbaum's own.
A work “crisis” in business takes many forms –a large and highly visible deal you've been working on for months falls to pieces; a senior executive leaves or is fired; there's a serious accident – or death—at one of your facilities and the local news crew is on their way. As the point person for communications, you need to figure out what to do next. What needs to be managed? Who needs to know and how much do they need to know? Your actions could cause legal repercussions and implicate the firm if not handled correctly.
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
