'New Rules' Favor Omnichannel Presence

“It doesn’t matter where a sale is made, as long as it is made,” Gorelick writes with Morris.

CHICAGO—With the worlds of retail and logistics converging, Cushman & Wakefield saw the need for an integrated advisory offering. Enter the firm’s newCommerce platform, announced Tuesday with a view toward integrating Cushman’s retail services with logistics, industrial and e-commerce offerings to provide clients with strategies for growth and advancement.

John Morris, Americas executive managing director for logistics and industrial services at Cushman & Wakefield, says the new platform is designed “to help longstanding bricks-and-mortar retailers, eCommerce-only organizations and companies in between adapt to the new landscape.” The advice provided by the newCommerce team can prove valuable “whether you’re building a physical bricks-and-mortar presence or choosing between self-perform fulfillment and third party,” says David Gorelick, the firm’s recently named executive managing director and head of retail services for the Americas.