Zachary Card

Although the retail market in Los Angeles is stable, with a vacancy that hovers around 5%, some landlords are having trouble leasing spaces as ecommerce continues to eat into brick-and-mortar retail sales. One solution: pop-ups. A consistent stream of pop-up retailers, which sign short-term leases for anything from a day to a few months or even a year, can help occupy vacant retail spaces and drive traffic to a retail center. We sat down with CBRE VP Zachary Card, who has experience signing pop-up retailers, for an exclusive interview to find out why and when these are a good fit, how to structure a short-term lease and where the pop-up trend is heading.

GlobeSt.com: When are pop-ups a good fit for a shopping center or a retail landlord?

Zachary Card: Pop-ups are a great way to bring life to a challenged space that otherwise may stay un-occupied. Using pop-ups can draw in people while also serving as an incubator space for new concepts as well as for a national, regional or emerging online retailer that may not otherwise commit to a long-term lease without some proof of sales.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.

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