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What Retail Landlords Are Missing

Understanding retail customers and demographics and getting your message to them is just as important as place making and renovations.

By Kelsi Maree Borland | kelsimareeborland | Updated on October 18, 2017

Greg Farnam Gavin Farnam

Creating an experience and a sense of place is the dominating trend in retail. Landlords have invested significant capital into upgrades and renovations that help drive traffic—but some landlords may be missing a crucial component. Retail property management experts Gavin Farnam and Bobby Peddicord of CBRE say that understanding customers and demographics are just as important and can help landlords create the right experience. We sat down with Farnam and Peddicord for an exclusive interview to talk about how owners are keeping their retail properties relevant and how property managers are more relevant than ever before.

GlobeSt.com: How are owners of existing retail properties looking for ways to keep them relevant?

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