Eric Paulsen

IRVINE, CA—While the online marketplace is a viable option or platform for marketing and transacting certain assets, there will always be a need for boots on the ground to assist in asset sales, Cushman & Wakefield's Eric Paulsen tells GlobeSt.com. As we recently reported, Paulsen has joined the firm as managing principal of the Orange County and Inland Empire offices and is based in Irvine, CA. He was previously executive managing director of Ten-X Commercial.

We spoke with the 30-year real estate veteran about C&W's strategy in the markets he is overseeing and how he views the role of the online marketplace.

GlobeSt.com: How would you describe Cushman & Wakefield's strategy in Irvine, Ontario and Diamond Bar?

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.