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Lines Blur Between Retail and Entertainment

Houston has emerged as a profitable location for entertainment concepts because of its high population growth and diverse consumer base, with concepts such as go-carts and craft breweries taking center stage.

By Lisa Brown | Updated on October 30, 2017

Glowzone Glowzone will occupy a 52,525-square-foot big-box retail building at 13150 Breton Ridge St.

HOUSTON—As retail evolves, entertainment tenants have come to play a bigger role in filling big-box retail spaces. According to JLL research, Houston has emerged as a profitable location for entertainment concepts because of its high population growth and diverse consumer base.

Experiential retailers such as Pinstripes, Momentum Indoor Climbing and Carvana have all added locations in Houston in the last year. In addition, Glowzone, a family entertainment concept, is entering the mix.

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