Paul Komadina

SAN DIEGO—Free address allows all employees to choose the type of space that best supports the work they are doing at that given moment, CBRE managing director Paul Komadina tells GlobeSt.com. As we recently reported, the firm has relocated its central San Diego offices in UTC across the street to Westfield's shopping center, keeping its Workplace360 model, which includes a free-address workplace and a focus on workplace strategy. We spoke with Komadina about both of these concepts and how they work with those accustomed to a traditional office layout.

GlobeSt.com: What is workplace strategy and how are you implementing it at CBRE?

Komadina: Workplace strategy is a thoughtful way of aligning your workplace to help you achieve your business objectives. There is no one-size-fits-all approach because every business is different. At CBRE, we are implementing our own strategy, which we call Workplace360 and is intensely focused on the employee experience and designing an office that fits the way our people work. One key element, among many others, is called “free address.”

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.