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How Important is Brick-and-Mortar in Retail Sales?

The decision to buy may not be 100% done in the store, but having the store is an essential part of the marketing and sale process, Cisterra's Jason Wood tells GlobeSt.com in this preview to RealShare San Diego.

By Carrie Rossenfeld | Updated on October 31, 2017

Jason Wood Wood: “Buyers may buy online, but they will still want to touch and feel in the store.”

SAN DIEGO—The decision to buy may not be 100% done in the store, but having the store is an essential part of the marketing and sale process, Cisterra Development project principal Jason Wood tells GlobeSt.com. Wood will be speaking at RealShare San Diego on Nov. 15 here on the panel titled “Retail: The Next Chapter.”

The panel will cover how the San Diego retail market is showing signs of continuous growth, with vacancy rates reaching a record low in 2017 and fierce competition among tenants for limited space. Availability rates are dipping slightly, and development of luxury and upscale retail concepts is having a positive impact on the market. The session will tackle how experts in the retail industry are viewing the way tenants can cope with the rise of e-commerce, the new and expanding tenant categories (craft beer, fitness studios and fast-casual restaurants, to name a few) and trends for the future of retail.

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