New developments are engaging consumers with multiple touchpoints in order to drive traffic.

HOUSTON—The ICSC Texas Conference and Deal Making event is being held today through Friday in Dallas. This three-day regional event provides opportunities to gain information about the most current industry issues and make deals with colleagues doing business in the region. In preparation for the conference, Daniel Taylor, managing director, retail, Texas-Oklahoma division of CBRE, discussed the retail climate, e-commerce, labor costs and other issues affecting retailers in this exclusive.

GlobeSt.com: The emergence of large, global e-commerce retailers continues to receive a lot of attention. How are traditional brick and mortar retailers being impacted?

Taylor: Don't believe everything you see in the news today, as it all seems to be doom and gloom. E-commerce is getting all the attention. However, in each of Texas' four major markets, we are at historic occupancy levels. Also, it is important to remember the total sales volume for US e-commerce in 2016 was $394.9 billion, yet this was only 8.1% of all US retail sales, which totaled nearly $4.9 trillion. Although e-commerce sales are going well, they're still a small slice of the larger retail pie.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.