ANAHEIM, CA—In order to present a consistent image that will also attract and retain talent, modern companies are turning to customized furniture that matches their brand, MASHstudios and MASHindustries founder and principal Bernard Brucha tells GlobeSt.com. MASHstudios and its manufacturing division MASHindustries have created customized and branded office furniture for high-profile companies such as Google, Uber, Tinder, HBO, the Honest Co. and Facebook, tailoring the product to each firm's specific needs and speaking to each one's individual style.
Additionally, the company has unveiled the MASHstudios Design Campus in Downtown L.A., a space with a start-of-the art design studio and a 5,000-square-foot showroom that acts as a design incubator where designers, textile specialists, manufacturers and engineers work in tandem.
We spoke with Brucha about how furniture adds another nuance to the trend of companies branding themselves with their office space.
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
