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Top Hotel Trends That Will Better the Sector

Robotics, consolidation and personalization will improve service, help with customer-relationship management and allow for targeted segmentation toward each cohort of hotel guest, RAR's Bob Rauch tells GlobeSt.com.

By Carrie Rossenfeld | Updated on November 13, 2017

Robert Rauch Rauch: “Hotel guests will see more brands, but fewer companies due to mergers.”

SAN DIEGO—Robotics, consolidation and personalization will improve hotel service, help with customer-relationship management and allow for targeted segmentation toward each cohort of hotel guest, RAR Hospitality‘s CEO Bob Rauch tells GlobeSt.com. We spoke with Rauch, a 40-year veteran in the hotel industry, about how he would sum up the sector in 2017, what 2018 looks like and the top hotel trends he’s noticing.

GlobeSt.com: What would you say were the “good, the bad and the ugly” with regard to the hotel industry in 2017?

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