ATLANTA—When it comes to marketing to Chinese buyers, there are nuances in the market. GlobeSt.com caught up with Josh Cunningham, Investorist's vice president of Sales for Americas, to get his expert tips. You can still read earlier parts of this exclusive interview series: What it Takes for US Developers to Succeed in China, The Real Reason So Many Chinese Buyers Use Agents, Dos and Don'ts of Marketing to Chinese Buyers, and Why The Time Is Literally Ripe To Sell To Chinese Investors.
GlobeSt.com: How should marketing materials be presented in China?
Cunningham: These should be the same as for the local US market, but translated into Mandarin. Also include the location features appealing to Chinese buyers such as proximity to education, Chinatowns, feng-shui elements, etc.
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