DALLAS—At the recent annual Lodging Conference, Steve Cohen, vice president, research and insights, MMGY Global, recently discussed millennials' hotel preferences in the session, From Main St. to Wall Street. With 84 million millennials and 78 million Baby Boomers, hotels have ramped up brands and concepts geared specifically to the younger set, he said.
The Hilton and Marriott brands are at the top of the list for millennials, and Cohen mentioned loyalty programs with more instant gratification membership perks that are millennial-centric. Also, location and VIP treatment are valued by 61% of millennials.
Attorney Cynthia Nelson, partner and chair of the Gardere hospitality team, spoke with GlobeSt.com about the millennial influence, echoing the view that brands are tailoring offerings toward that demographic.
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