DALLAS—At the recent annual Lodging Conference, Steve Cohen, vice president, research and insights, MMGY Global, recently discussed millennials' hotel preferences in the session, From Main St. to Wall Street. With 84 million millennials and 78 million Baby Boomers, hotels have ramped up brands and concepts geared specifically to the younger set, he said.
The Hilton and Marriott brands are at the top of the list for millennials, and Cohen mentioned loyalty programs with more instant gratification membership perks that are millennial-centric. Also, location and VIP treatment are valued by 61% of millennials.
Attorney Cynthia Nelson, partner and chair of the Gardere hospitality team, spoke with GlobeSt.com about the millennial influence, echoing the view that brands are tailoring offerings toward that demographic.
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Lisa Brown
Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.
