CHICAGO—Construction in the multifamily market has proceeded at a breakneck pace for several years now, giving prospective tenants many options and making it crucial that landlords differentiate their product from the competition. As a result, an amenities war has broken out, with many owners adding an increasing number of perks to their properties in hopes of signing up high-paying residents. But how can they be certain which amenities bring in those new residents and ultimately generate returns?
Chicago-based Enodo believes it has solved the dilemma. This new predictive analytics platform was founded in 2016 and built a still-growing database of 2.1 million apartments across the US. It tracks building and unit amenities, market demographics, competing developments, access to transit and retail availability, among many other factors. Enodo recently opened the platform for use and developers, brokers, owners and investors can now, with a few clicks on their keyboards, discover just how much various amenities or features add to a particular property's rental rates.
“Everyone knows amenities are important in real estate, but no one has ever quantified it,” Marc Rutzen, co-founder and chief technology officer of Enodo, tells GlobeSt.com. “People have a sense of what the cost of providing an amenity is going to be,” but even today, many still rely on intuition when deciding whether it will actually add value.
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