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Talent Retention Seals the Deal for Agency

A confluence of factors came together for a requirement–the right type of building, neighborhood amenities, DART access and modern space to create an optimal environment for employees.

By Lisa Brown | Updated on November 20, 2017

Comerica Bank Tower The Comerica Bank Tower totals 1.5 million square feet and is 60 stories tall.

DALLAS—Recruiting and retaining talent is critical to the success of any business. And, for a media buying agency, maintaining a collaborative agency culture was one of the key considerations when considering relocation options.

Such was the case with Southwest Media Group, which moved from 2100 Ross Ave. to the 40th floor of Comerica Bank Tower at 1717 Main St., with a lease of 23,933 square feet of space. Comerica Bank Tower is owned by a joint venture of M-M Properties and TriGate Capital LLC. The tower was designed by Philip Johnson and is widely considered to be one of the most prestigious buildings in the market. The building totals 1.5 million square feet and is 60 stories tall, making it a recognizable fixture on the Dallas skyline.

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