NEMA

SAN FRANCISCO—Crescent Heights has introduced a new technology and workplace series with a speed networking format. Its goal is to create a natural forum for people in technology to connect, foster collaboration and birth new ideas. The event is open to residents, friends and colleagues.

Its last event featured Brandon Ancier, head of growth and expansion for Rockbot, who discussed startup struggles and successes. The event was held last month at NEMA, Crescent Heights' flagship luxury property, where technology is a crucial component and has set the property apart in terms of lifestyle enhancements and convenience for its residents. In this exclusive, Nina Cook, NEMA property manager, recently discussed tech trends in the multifamily industry, technology-enhanced buildings, and the tech and the workplace series.

GlobeSt.com: What are some of the current tech trends in multifamily residences?

Cook: We are seeing a shift in the way residents would like to interact with the buildings in which they live. There has been a shift to boutique service so that each person can be catered to uniquely. We are seeing more residences outsource to technology companies in an effort to provide more personalized services.

GlobeSt.com: What would you say is Crescent Heights most technological advanced residential building and why? How do you feel residents respond to the technology in the property?

Cook: With each new property we create, we advance. Ten Thousand in Los Angeles is the latest addition to our luxury high rise residential portfolio and as such, has incorporated the latest technological advancements. We have partnered with Riseio to create a location beacon-based CRM technology that allows the buildings staff to anticipate our residents needs providing predictive service that communicates residents' preferences to staff as they move throughout the building: their favorite morning latte, their usual evening cocktail, how they prefer to be greeted and more. Creating such a unique app through our partnership with Riseio allows residents to pay their rent, reserve amenities within the building, and communicate with the staff. As we continue to grow alongside tech advancements, we will continuously integrate. We were also the first to launch a robotic butler in a residential building that delivers items to residents upon request.

GlobeSt.com: What were some general topics that were covered in the second innovation in the workplace event and other topics planned for future events?

Cook: Some of the topics include the power of networking, Millennials in the workplace, the San Francisco start-up community, calculated risk taking, and the art of follow-ups and technology implementations. For future events, we expect our ongoing tech theme to grow and evolve, as well as anticipate a more diverse group of individuals. Technology ties into almost every sector of the workforce today and staying ahead of the latest trends is crucial for being successful in today's innovative society.

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Lisa Brown

Lisa Brown is an editor for the south and west regions of GlobeSt.com. She has 25-plus years of real estate experience, with a regional PR role at Grubb & Ellis and a national communications position at MMI. Brown also spent 10 years as executive director at NAIOP San Francisco Bay Area chapter, where she led the organization to achieving its first national award honors and recognition on Capitol Hill. She has written extensively on commercial real estate topics and edited numerous pieces on the subject.