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What DT San Diego Needs for Retail Critical Mass

A large destination retail environment that provides an experience that shoppers can't get at Fashion Valley will both draw vendors and justify the parking expenses, JLL's Craig Killman tells RealShare San Diego attendees.

By Carrie Rossenfeld | Updated on November 21, 2017

"Retail: The Next Chapter" panel “Retail: The Next Chapter” panelists said mixed-use development and experiential retail will continue to grow.

SAN DIEGO—A large destination retail environment that provides an experience that shoppers can’t get at Fashion Valley Mall will both draw vendors and justify the parking expenses in Downtown San Diego, JLL‘s EVP, retail brokerage lead Craig Killman told RealShare San Diego attendees Wednesday. Panelists for the session “Retail: The Next Chapter” talked about the retail trends that are taking hold now and which have legs for the future in this market.

Moderator Pamela Flora, director or retail research for Cushman & Wakefield, said e-commerce is growing faster than traditional retail, but still only represents 8% or 9% of total retail sales. She also pointed out that San Diego has maintained a lower vacancy rate than many markets in the region. She asked the panelists for some of the trends they are noticing.

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