By 2030, the retail experience will be totally different than it is today. According to research from CBRE's Future of Retail, 2030 series, tailored customer experiences and seamless integration of online and brick-and-mortar will be pillars of the retail experience by the year 2030. The report outlines several emerging trends, including a proclivity toward pop-up-style retail shops, individualized customer experiences, store automation and a decline in car ownership. To find out more about the changing customer experience and how omni-channel is affecting retail business strategy, we sat down with Melina Cordero, head of retail research for the Americas at CBRE, for an exclusive interview. Here, she gives us some insight into the CBRE research and how retailers are preparing for the future.

GlobeSt.com: How will the customer experience change by 2030?

Melina Cordero: Customer experience is more important than ever before. As we have gotten used to the Internet and we have more choices and more variety than ever before, what we have grown to expect online, we are taking into the store. That puts a tremendous amount of pressure on retailers to meet those expectations. I always refer to us as a high-maintenance consumer, and that isn't going to change anytime soon. If anything, it is going to get more intense. Retailers have to cater to that. One of the main points of higher expectations is in surprise and new and different. There is an element of surprise of new demands because we have gotten used to the Internet where everything changes every minute, and we don't want to walk into the same old boring store. In order to drive people in to a retail space, you need to offer something different. That is something that a retailer like TJ Maxx has done well in its treasure hunt and constant-rotating-of-stock approach.