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Brokers Are Embracing High-Tech

Market-leading brokers leverage technology to allow clients to self-serve, getting the information that the client wants when the client wants it, CBRE's Phil Voorhees tells GlobeSt.com.

By Carrie Rossenfeld | Updated on November 30, 2017

Phil Voorhees Voorhees: “’Pull marketing,’ where the client actively seeks membership in the broker’s marketing queue, thereby engaging the broker in a conversation, will become more prevalent.”

IRVINE, CA—Market-leading brokers leverage technology to allow clients to self-serve, getting the information that the client wants when the client wants it, CBRE EVP Phil Voorhees tells GlobeSt.com. Voorhees leads NRP-West, CBRE’s West Coast retail institutional group team, which recently released an iOS and Android mobile app that allows registered clients self-serve access to all NRP team listings, early notice on new retail investment opportunities and push notifications delivering listing and pricing updates.

Voorhees said in a prepared statement that the app has received favorable feedback since its initial launch at ICSC’s Western Conference & Deal Making event in L.A. in October. To download the iOS app, visit: https://itunes.apple.com/us/app/nrp-west-retail-listings/id1268845006?mt=8. To download the Android app, visit: www.nrpwestapp.com

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