ATLANTA—Understanding your audience is vital in any commercial real estate development. But with multifamily retrofits, it can be even more critical to understand the end user who will embrace the new paradigm.
GlobeSt.com caught up with Chris Edwards, managing director of Audubon Communities, to get his insights on how his firm navigated this challenge in a recent hotel conversion to multifamily. You can still read part one of this interview: Strategy: When an Extended-Stay Hotel Converts to Multifamily.
GlobeSt.com: What are the specific needs of the target market and how those needs were addressed in terms of transforming the units.
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