Kevin Farrell

The popularity of Uber and Lyft have stimulated developers to include loading and drop-off zones to accommodate ride-sharing residents, but to really accommodate these users, developers need to go one step further. Choosing the right address—as developers often do for new construction—is equally as crucial to accommodating ride-sharing services as providing loading and drop-off zones.

“You really have to pay attention to the details to make sure that the address that you are using works with Uber so that the pin drops where the person actually is,” Kevin Farrell, SVP at Century West Partners, tells GlobeSt.com. “We used to use the round number, so on this project, we would have used 600 Virgil. Instead, we used 620 Virgil to be a little more precise. That address gets an Uber driver closer to the lobby and gives the resident a better chance to connect.”

Century West Partners recently completed Next on Sixth in Koreatown, and worked with the post office to choose an address that would best bring ride-sharing drivers to the entrance of the property, where residents could easily meet them. The developer also has a project on Lexington in Glendale, and it changed the address during construction to better accommodate ride-sharing drivers. “You have a range, and within reason, you can work with the post office to get an address that you like,” says Farrell. “You obviously never choose bad numbers. We always look at the address, and this is just a new component.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.