The popularity of Uber and Lyft have stimulated developers to include loading and drop-off zones to accommodate ride-sharing residents, but to really accommodate these users, developers need to go one step further. Choosing the right address—as developers often do for new construction—is equally as crucial to accommodating ride-sharing services as providing loading and drop-off zones.
“You really have to pay attention to the details to make sure that the address that you are using works with Uber so that the pin drops where the person actually is,” Kevin Farrell, SVP at Century West Partners, tells GlobeSt.com. “We used to use the round number, so on this project, we would have used 600 Virgil. Instead, we used 620 Virgil to be a little more precise. That address gets an Uber driver closer to the lobby and gives the resident a better chance to connect.”
Century West Partners recently completed Next on Sixth in Koreatown, and worked with the post office to choose an address that would best bring ride-sharing drivers to the entrance of the property, where residents could easily meet them. The developer also has a project on Lexington in Glendale, and it changed the address during construction to better accommodate ride-sharing drivers. “You have a range, and within reason, you can work with the post office to get an address that you like,” says Farrell. “You obviously never choose bad numbers. We always look at the address, and this is just a new component.”
In general, car-owning residents are decreasing, thanks to the increase of public transit and ride-sharing services. Farrell says that the parking spaces per unit their properties are slowly declining. “People are realizing that they don't need a car, and combined with care sharing programs and Uber, it is the lynch pin to making that work even better,” he explains.
In addition to accommodating ride-sharing apps, Farrell says that the company is also focusing more on transit-oriented development. Next on Sixth is near a metro line, and he says that, while only in pre-leasing, the property has the lowest resident car ownership of any of its L.A. properties. “All of the developers that we compete with understand that the demand is going to be best if you are near a train station,” he says. “We have seen it with the Gold Line that goes east from Pasadena. There are major job centers that you can reach from the Gold Line.”
The popularity of Uber and Lyft have stimulated developers to include loading and drop-off zones to accommodate ride-sharing residents, but to really accommodate these users, developers need to go one step further. Choosing the right address—as developers often do for new construction—is equally as crucial to accommodating ride-sharing services as providing loading and drop-off zones.
“You really have to pay attention to the details to make sure that the address that you are using works with Uber so that the pin drops where the person actually is,” Kevin Farrell, SVP at Century West Partners, tells GlobeSt.com. “We used to use the round number, so on this project, we would have used 600 Virgil. Instead, we used 620 Virgil to be a little more precise. That address gets an Uber driver closer to the lobby and gives the resident a better chance to connect.”
Century West Partners recently completed Next on Sixth in Koreatown, and worked with the post office to choose an address that would best bring ride-sharing drivers to the entrance of the property, where residents could easily meet them. The developer also has a project on Lexington in Glendale, and it changed the address during construction to better accommodate ride-sharing drivers. “You have a range, and within reason, you can work with the post office to get an address that you like,” says Farrell. “You obviously never choose bad numbers. We always look at the address, and this is just a new component.”
In general, car-owning residents are decreasing, thanks to the increase of public transit and ride-sharing services. Farrell says that the parking spaces per unit their properties are slowly declining. “People are realizing that they don't need a car, and combined with care sharing programs and Uber, it is the lynch pin to making that work even better,” he explains.
In addition to accommodating ride-sharing apps, Farrell says that the company is also focusing more on transit-oriented development. Next on Sixth is near a metro line, and he says that, while only in pre-leasing, the property has the lowest resident car ownership of any of its L.A. properties. “All of the developers that we compete with understand that the demand is going to be best if you are near a train station,” he says. “We have seen it with the Gold Line that goes east from Pasadena. There are major job centers that you can reach from the Gold Line.”
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