Your Address Matters To Uber

Kevin Farrell

The popularity of Uber and Lyft have stimulated developers to include loading and drop-off zones to accommodate ride-sharing residents, but to really accommodate these users, developers need to go one step further. Choosing the right address—as developers often do for new construction—is equally as crucial to accommodating ride-sharing services as providing loading and drop-off zones.

“You really have to pay attention to the details to make sure that the address that you are using works with Uber so that the pin drops where the person actually is,” Kevin Farrell, SVP at Century West Partners, tells GlobeSt.com. “We used to use the round number, so on this project, we would have used 600 Virgil. Instead, we used 620 Virgil to be a little more precise. That address gets an Uber driver closer to the lobby and gives the resident a better chance to connect.”