Jonathan Genton

With technology rapidly changing, developers today are grappling with how to deliver relevant new construction product years from now. It is a consistent concern for developers, and finding a solution isn't easy. Jonathan Genton, the founding principal and CEO of Genton Property Group, says that he tries to defer tech decisions until close to delivery—and then he always looks to implement the most cutting edge technology and make it as adaptable as possible for future iterations.

“I am designing buggy whips today,” Genton, who is currently under construction on the Four Seasons Residences in West Los Angeles, tells GlobeSt.com in jest. “Every single day, I try to defer any decision on smart home or smart technology that I can. It changes from the point of entitlement to the point of building permit. So, we try to defer that as long as humanly possible, and when we do make the decision, we try to talk to everyone we can and try to make it as adaptable as possible.”

Technology is changing so rapidly that even imagining future advancement, however, can be difficult. One constant: the smart phone. Most technology today revolves around and is controlled by smart phones. “The things that are here today weren't here six years ago,” says Genton. “The smart phone and apps are the infrastructure from which everything is operating today, but technology is moving so rapidly that no matter what you do today, it will be wrong in five years.”

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.