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How Developers Are Mitigating Obsolescence

With technology rapidly changing, developers today are grappling with how to deliver relevant product several years from now.

By Kelsi Maree Borland | Updated on December 11, 2017

Jonathan Genton Jonathan Genton

With technology rapidly changing, developers today are grappling with how to deliver relevant new construction product years from now. It is a consistent concern for developers, and finding a solution isn’t easy. Jonathan Genton, the founding principal and CEO of Genton Property Group, says that he tries to defer tech decisions until close to delivery—and then he always looks to implement the most cutting edge technology and make it as adaptable as possible for future iterations.

“I am designing buggy whips today,” Genton, who is currently under construction on the Four Seasons Residences in West Los Angeles, tells GlobeSt.com in jest. “Every single day, I try to defer any decision on smart home or smart technology that I can. It changes from the point of entitlement to the point of building permit. So, we try to defer that as long as humanly possible, and when we do make the decision, we try to talk to everyone we can and try to make it as adaptable as possible.”

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