Jeff Rinkov

This year, Lee & Associates plans to break the tech code and integrate meaningful technology into its brokerage service. The technology will help to speedily deliver data to brokers in the field and help create transparency for clients, creating a better overall service, according to Jeff Rinkov, the president and CEO of Lee & Associates. We sat down with Rinkov for an exclusive interview to talk about technology in brokerage and how Lee & Associates is finding the right application for technology in 2018.

GlobeSt.com: How will technology impact commercial real estate brokerage in 2018?

Rinkov: I think that commercial real estate has been really slow to adopt technology, and I think that this is going to be a big year for technology development and adoption. You have seen some examples in the market, like the melding of CoStar and LoopNet and a handful of great technology providers that are coming up with real efficiencies for the industry. Commercial real estate technology has lagged, and we are starting to find the need to use and integrate more technology.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on GlobeSt.com and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.