IRVINE, CA—Luxury movie theaters go hand-in-hand with the trend toward experiential retail that offers a huge variety of options for shopping, dining and entertainment to serve as a backdrop for the community's social lives, Irvine Spectrum Center's general manager Blake Windal tells GlobeSt.com. The center is home to Edwards Irvine Spectrum Center 21 IMAX and RPX, one of the first megaplex theaters in the world and consistently among the top-grossing theaters in the nation with 5,153 seats, 21 screens, an eight-story IMAX screen and an RPX screen.
Irvine Spectrum recently reported that more movie-goers than anywhere in North America enjoyed “Star Wars: The Last Jedi” at its luxury theater. Thousands of “Star Wars” fans—some waving light sabers, others dressed in Kylo Ren and Luke Skywalker costumes—joined hundreds of thousands of holiday shoppers at the popular entertainment and lifestyle destination and purchased the most tickets during the first two days of the new film's showing. The theater also sold the most pre-sale tickets in the country to the highly anticipated release.
We spoke with Windal about what how luxury movie theaters impact shopping centers and their effect on sales at these retail destinations.
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
